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:1999
24-,'

MicrosoftGoesAfterWomen
Reuters
a.m.24.Mar.99.PST
3:00
Reflectingthegrowingimportanceofwomenon

theInternet,Microsoft'sMSNportalformedan
alliancewithWomen'sConsumerNetworkto

expanditsofferingofproductsandservices

.aimedatbusyprofessionalwomen


Theworld'sbiggestsoftwarecompanywill

,announcethedealonWednesday.Itspartner

Women'sConsumerNetwork,isasmall

Washington,DC,companythatoffersdiscounts

,onfinancialservices,healthinsurance

.mortgages,officesupplies,andotherproducts


Termsofthecross-promotionaldealweren't

disclosed,butexecutivesofbothcompanies

saidMicrosoft(MSFT)wouldshareinany

.revenuegeneratedthroughtherelationship


Womensuddenlyhavebecomeoneofthemost

sought-afteraudiencesontheInternet,withtheir

importancedemonstratedbylastweek'shugely

.successfulinitialpublicofferingofiVillage


Lastmonth,Microsoftconsolidatedcontentfrom

MSNandWomen.comNetworkstocreate

WomenCentral,aimedinpartatsatisfying

Internetadvertisers'demandformoretargeted

.audiences


Womenareaveryattractivedemographic,"said
"
.MichaelGoff,directorofprogrammingforMSN

Alotofadvertiserswanttohitwomenwhoare
"
makingthebuyingdecisionsandtosome

degreeconsiderthemaleeyeballsoutthereto

".beawastefortheproductsthey'redelivering


UnderthelatestagreementWomen'sConsumer

Network,launchedjustsixmonthsago,willoffer

arotatingmenuofexclusivedealsforMSN

.viewers,Goffsaid


MelissaMoss,presidentofWomen'sConsumer

Network,saidwomenmakeupabout45percent

ofpeopleontheInternetandarethe

fastest-growingcategoryofusers.Shesaid

womenareparticularlydesirablebecausethey

aretheprimaryconsumersinabout85percent

ofUShouseholdsandtendtobeloyal

.customers


,Moss,aformerDemocraticpartyfund-raiser

saidshelaunchedhercompanyaftermorethan

ayearofmarketresearchtofocusonspecific

.productsandserviceswomenneedmost


ForanannualfeeofUS$40,or$22throughthe

Internet,thecompany'smembersgetaccessto

servicesincludingmortgageswithnoorverylow

downpaymentandprenegotiatedpricesonnew

.andusedcars


Sofarabout43,000peoplehavejoinedonat

.leastatrialbasis,shesaid


Alotofwhatwe'retryingtodoiswhatwedon't
"
seeanybodyelsedoing,whichisreallyfillingin

theholesthatawomandoesn'thavetimetodo

herself,"Mosssaid."ThisMicrosoftagreement

allowsustosimplyreachmorewomen,which

".we'reveryhappyabout


:
http://www.wired.com/news/news/email/explode-infobeat/business/story/18679.html


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