Offensive ads in the Israeli Television
Do other people share my feelings that the current Fox TV ads are completely
inappropriate for family viewing time?...and in my feminist view, inappropriate images
Yes you probably HAVE seen them since they are also running the heaviest
rotation on air. "There's things I haven't told you..." goes the song and later the singer
shouts out 'What the f..k!"
In the middle we are treated to:
1) Fox kids - a small boy about age 9 at a 'bar' drinking 'petal' (ostensibly, could have
fooled me), a chick in a VERY short mini sidles over to pick him up and eats one of
his cherries from the drink (oh pleeese), and then another chick comes over and
tosses a drink at her in jealousy and they start to fight. He leaves the bar, shoulders
into a much bigger guy, and heads out as other chicks eye him.
My comment: why are we promoting 'drinking' in small children? This is reminiscent
of the fake candy cigarettes that used to be a popular candy for kids in North
American until they figured out that this was sending the WRONG message.
Why are we being innundated with images of girls cat fighting (especially when
recently 2 teenaged girls did beat the crap out of a friend) and why is approach this
necessary to sell children/s clothes? Who are they selling to? The Parents or kids?
And why is Channel 2 allowing this to run in heavy rotation at times when small
children are up and watching TV? Is this a good model for any child?
2) Empty clothes - "Get a life" is the Fox theme here where clever visual images of
empty clothes walking down the street attract the viewer's eye. Then one pair of sexy
pants walk over to the window where NAKED WOMEN stand on carousels spinning
round and round. The pants and a famous Israeli model eye each other and next we
see her walking away IN the pants, but with full top nudity (or so the image suggests)
hidden only by her Lady Godiva hair, but obviously enough of an eye-stopper for a
guy to bonk into a pole and fall down as he looks at her and not where he is going.
Get a life indeed,
3) Empy sex - then we have the same famous Israeli model being attracted by a
dog's attention. The dog has an arrow sign on his back..."this way". The scenes are
all dark and insidious, slummy and somewhat scary. She follows the signs along the
road and though we see her, we don't see much of her clothes. She gets to a dark
building, climbs the stairs, enters a room and then in a reverse point of view shot we
see a guy in a chair with an arrow pointing down, presumably to his penis, and the
audio message is that 'I'll
take you to paradise" as the fellow wiggles a little in his chair in anticipation.
Right. I find all three of them inappropriate and offensive in their messages to
society and about women, child, men and dogs.
If you feel as I do, a complaint to Channel 2 might be in order (I have already
complained) as well as a complaint to FOX - and just don't buy their clothes. And a
cmplaint to the Ministry of Communications is also worth while and perhaps to the
Fox clothes ad agency. As you may know, the agency's name is shown in the lower
left hand corner of the screen at the very beginning of the commercial:
I would welcome your comments on these ads.